Monday 7 February 2011

In the news: “The Daily” Digital Newspaper Launched

MULTIPLE CHOICE: Put the correct words into the article

The biggest names (1) ____ technology and newspapers came together on Wednesday to (2) ____ the world’s first digital newspaper. News Corporation and Apple joined forces to publish “The Daily,” which is (3) ____ available on the Apple iPad. News Corp. chairman Rupert Murdoch said the online paper would provide “a fresh new voice”. The Daily will be (4) ____ through Apple's App Store and iTunes. It costs 99 cents a week to (5) ____, or $39.99 a year. News Corp. will get 70 cents from each weekly subscription and Apple will (6) ____ the rest.
Publishing and charging for an online newspaper (7) ____ a big risk. Most newspapers already provide an online edition of their content (8) ____ free. It’s a little difficult to understand why The Daily will become popular and (9) ____ a profit. Mr Murdoch said his project will be successful "when we sell millions." He (10) ____: "Our ambitions are very big, but our costs are very low." Murdoch told reporters he had faith (11) ____ people reading news on the iPad and other tablets, saying: "there will be (12) ____ over a billion around the world".

Put the correct words from this table into the article.
1. (a) on (b) in (c) at
2. (a) launch (b) lunch (c) lynch
3. (a) one (b) ones (c) only
4. (a) sell (b) sold (c) sale
5. (a) subscribes (b) subscribe (c) subscription
6. (a) pocket (b) zip (c) button
7. (a) are (b) is (c) be
8. (a) for (b) at (c) from
9. (a) do (b) form (c) make
10. (a) added (b) divided (c) multiplied
11. (a) on (b) to (c) in
12 (a) will (b) wall (c) well



The key can be found in the comments to this post.

1 comment:

  1. 1. in
    2. launch
    3. only
    4. sold
    5. subscribe
    6. pocket
    7. is
    8. for
    9. make
    10. added
    11. in
    12. well

    ReplyDelete