Key: 5.1 What makes a good advert?

Many a small thing has been made large by the right kind of advertising. 

Quote by Samuel Langhorne Clemens, (1835-1910) known by the pen name Mark Twain. He was an American writer and humorist, most famous for his novels Adventures of Huckleberry Finn and The Adventures of Tom Sawyer.

2a.  1 T   2 T   3 T   4 F (people want adverts that ‘take away the ordinariness of everyday life’)   5 T   6 F (‘But for me, an instantly recognizable logo is really important’)

2b. 2 Text 3: Coca-Cola

      3 Answers depend on your own opinions but logical answers are: a) Text 1; b) Text 3; c) Text 2

3. 1 attention-grabbing   2 eye-catching   3 catchy   4 shocking   5 effective   6 persuasive   7 witty   8 dull   9 original/creative   10 exotic

4. 1 commercial   2 sponsorship   3 slogan   4 endorse   5 misleading   6 logo   7 promote